![]() The important thing to remember as we all adopt more digital habits is that the role of print on paper remains steadfast, both because it remains most trustworthy and print professionals on the cutting-edge continue to find innovative ways to infuse our modern needs with the traditional, proven efficacy the printed medium provides. In fact, the study said people currently between the ages of 18 and 34 are nearly two times as inclined to read a printed book over an ebook. For these three have changed the appearance and state of the world.” – Francis Bacon, author of philosophy (Novum Organum…)Ī new study conducted by Publishing Technology casts aside notions that newer generations, even those known as millennials, will ever abandon print. “We should note the force, effect, and consequences of inventions which are nowhere more conspicuous than in those three which were unknown to the ancients, namely, printing, gunpowder, and the compass. The endurance of print communication is proof of its continued evolution ![]() This is why we have found it crucial to be diverse in our product offering because the same user that is purchasing print is also aligning the company’s marketing which means acquiring promotional products and continuing that theme to produce their signs and displays for their physical location.” We have found the majority (60%) of what we print is for the use of marketing and 40% of it gets mailed. It has required all printers to adapt and stay current with the latest technology and has pushed buying habits towards shorter runs with multiple versions – which is great for the quick print industry. “ Digital Printing, Marketing, & Diversification: Digital printing (especially color digital printing) has grown from its infancy since 2000 until now, changing the print world forever. He includes digital printing, marketing and diversification in his list and below, he explains how it all ties together: Nelson Anderson, owner of Minuteman Press in Glen Burnie, Maryland, kicks us off as we explore the ways that printing has developed since the year 2000. Through marketing campaigns that can produce targeted direct mail and complete, personalized marketing campaigns, modern print is becoming even more specific to the interests and needs of people on the receiving end, essentially making it of greater worth than ever before. That is simply invaluable in this cramped, overwhelmingly spammed-out, online advertising climate. It is singular in its ability to branch out into multiple channels while retaining that highly-desired, physical, printed “touch”. Only print can survive “hacking” and its proven ability to weave itself through multi-media with expanding capabilities such as digital printing and augmented reality continues to make it vital for precise, targeted communication. Through techniques such as augmented reality a printed page can be overlaid with digital content, allowing it to bring consumers into a new world when scanned by a smart phone, opening up connections with brands that include how-to-videos, slides, audio clips, surveys, email and web links, phone numbers and more. Print continues to evolve and wrap its irreplaceable effects around emerging digital needs. Just one example can be found in a study conducted by Xerox recently which indicated that more than “3/4 of respondents to a survey about the future of print say that print will “always exist in some form.” Print has proven itself to be a medium so beloved that it has a track record connects us to our wisest ancestors and modern studies tell us that it will endure to connect us to our bright-eyed descendants. In the centuries since Guttenberg gave us the printing press, we have fully indulged the need to communicate and expand our reach via print on paper. Business service industry professionals share their favorite ways in which print has evolved over the past 16 years.
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